Manage large-scale PPC campaigns ensuring KPIs are met.
Identify poor performing campaigns, the possible causes, and develop solutions.
Apply appropriate analysis and optimization techniques to ensure that campaigns deliver consistently and achieve the Label’s objectives.
Carry out campaign experiments and A / B testing.
Manage media budgets.
Produce reports for management (e.g. dashboards)
Contribute to the creation and implementation of best practice PPC processes.
Keep abreast of PPC and SEM trends.
Specialist skills and experience
Minimum one or two years of hands-on PPC expertise
Experience working with large budgets across multinational markets
Experience with third party bid management platforms (Search Ads 360 / Marin Software / Kenshoo)
Experience in data analysis and reporting
Working knowledge of analytics tools (Google Analytics, Tableau, etc.)
Familiarity with multiple platforms (YouTube, Search Ads, UAC )
Ability to work under pressure while meeting deadlines and deliver to reaching performance KPIs
Interest in the gambling industry
Experience managing multi-language PPC accounts
Experience running YouTube ads, UAC campaigns, and Search Ads
Experience working in the gambling industry
Competencies / Behaviors
Works With others
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Our Culture As Real As It gets
At GVC we're a diverse team, sharing a commitment to quality and success
Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.
For the good of Entertainment
At GVC, everything we do is for the good of entertainment. We're the global players whose brands you'll find in local communities, providing responsible sports betting and gaming that makes the world's biggest live events even more memorable.