About the role
A major part of this role will be getting to know key customers and outlets to define what type of brand activity will have the right cut-through to influence the right target consumers.
You will need to go above an beyond to meet their requirements, delivering added value for the sales organisation as well as ensuring the activations are brand appropriate and make the required degree of impact with target consumers and the trade.
ABOUT YOUTo be successful in this role you need to bring an extended talent for communication, coordination & organisation.
A result driven attitude with an ambitious vision and personal goal setting will set your own characteristic goals for your own career at Bacardi.
ARE YOU READY TO EMBARK ON YOUR NEXT MOVE?
Do you dare to be different?
Are you willing to question, challenge and innovate in pursuit of excellence?
Can you work collaboratively and inspire others?
Are you ready to make your mark?Don Facundo Bacardí revolutionized the world of rums. As the cocktail industry continues to flourish every day, we strive to follow his legacy and delight the most demanding in the industry - our consumers! That’s where you come in!
Your Tasks - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
Responsible for executing all Customer Marketing activities for the full Bacardi portfolio in the Swiss market
Support growth targets by developing, steering and executing projects, activities and promotions in off & on-trade
Consult key local stakeholders on brand / category level plans & activities
Being first sparring partner to on & off-trade sales counterparts
Development of sales concepts and commercial sell in stories
Localizing of activation toolkits and material production including Point of Sale Material
Management of local budget and ensuring most efficient & effective use of local funds
Skills and Experience
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
University degree or higher commercial education
3 - 5 years relevant experience (brand management, customer marketing, agency side)
Proficiency in English & German, preferably French
General understanding of retail & gastronomy landscape
Good at managing stakeholders to ensure timely delivery of activation plans
Personal Qualities SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
Most importantly, you must have a true passion for our industry, combined with some knowledge of great drinks and an
understanding of the experiences our consumers are looking for.
We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do.
But what does this mean?
Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
Family; We treat each other, and our communities, like Family. Always.
Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
When you join Bacardi, you become part of our family and gain more than just a job.