Head of Digital Marketing - Europe (m/d/f)
GVC Group
Vienna
vor 5 Tg.

About The Role

GVC is a leading, global, digital gaming and gambling business, which is constantly looking to push boundaries and develop the industry making digital gaming and gambling more enjoyable for all our customers.

At bwin, part of GVC Group, the ambition, focus, energy and character of our digital marketing teams makes sure they’re ready for whatever we throw at them.

Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our team you’ll make the world’s most amazing entertainment and gaming even more memorable.

All underpinned with our commitment to responsibility and ethics. For the good of entertainment.

Your work essentially improves a customer satisfaction, company’s productivity, and revenue making procedures.

Your Arena :

  • Lead and develop all Digital / Performance / Social Marketing Channels
  • Building custom biddable solutions, develop new features, technical functionalities and best possible technical integration solutions as DSP, DMP and Adserving
  • Partner with all GVC brand teams to provide technical and functional assessments to all existing and prospective biddable activations to ensure all KPI’s and business targets are exceeded
  • Responsible for all areas of digital Customer Acquisition
  • Affiliate Marketing : managing current affiliate relationships, building relationships with new affiliates etc.
  • Development of PPC Marketing
  • Challenging of SEO- / SEA- / SEM-activities
  • Cooperation with retargeting provider
  • Identify new opportunities or potential weaknesses / limitations of strategies, and communicate this effectively to the acquisition team and other strategic partners
  • Management of Content Strategies and Graphic Support
  • Lead strategic services meetings with GVC brands to help and educate them to utilize the central hub in the best way and oversee market trends and requirements
  • Additional Information Your Entrance Ticket

  • The ideal candidate will have 6+ years' experience in a digital media role
  • BA / BS degree of equivalent practical experience
  • Experience in team leadership
  • Proven experience of working with complex brand engagements including technical campaign implementation, management, optimisation and reporting
  • Advanced expert knowledge including working knowledge in the following areas / platforms : ad serving, DSP’s, paid social platforms, DMP’s, tracking, tag management and analytics
  • Good working knowledge of SSP and Rich Media
  • Deep Technical understanding of HTML / 5, JavaScript and current tracking technologies
  • A comprehensive understanding of online advertising campaigns, ad-serving technologies, tools and tracking infrastructure
  • Proven experience in Online Affiliate Programs
  • Excellent English communication skills - both verbal and written
  • Strong hands on mentality
  • Interested in Sports (Football)
  • Gaming / Gambling Know-How is a plus but not a must
  • About The Company

    Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral.

    We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously.

    We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

    Ready to get involved? Bring your energy to GVC and you’ll be in the mix from the start.

    For the good of entertainment. Apply now!

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