Plan and execute web projects including content updates and develop acquisition sites and landing pages.
Serve as online advertising expert and consult product marketing, regional marketing teams and demand teams to optimize campaigns and programs.
Manage and maintain Ivoclar Vivadent’s web properties to support the company’s business objectives (e.g. revenue, brand presence, qualified leads, etc.).
Measure and report performance of all digital marketing initiatives and assesses against goals (ROI and KPIs) and use digital metrics (e.
g. site traffic, visitor paths, conversion rates) to recommend how to optimize digital marketing spend.
Manage both on-page SEO and off-page SEO for the company and its products. Perform ongoing keyword discovery, expansion and optimization of dynamic search, remarketing.
Demonstrable experience leading and managing digital marketing efforts Online advertising, SEO / SEM, and / or social media.
Experience managing multiple web properties with technical skills UI / UX, systems integration and web development.
Experience with A / B and multivariate experiments and optimizing spend.
Experience with marketing automation platforms such as Pardot or HubSpot.
Analytical skill set with a leadership voice and the ability to influence.
Ability to manage multiple projects in a fast-paced global environment.
Technically capable, excellent communicator, and a motivation to improve.
Excellent English speaking / writing is a must. German preferred.
Join us on our journey to shape the future of dentistry
Ivoclar Vivadent is one of the world’s leading dental companies with 3600 employees. We love innovation and we thrive on it.
We are known for our long-standing experience and high quality. We are guided by our strong values and the company culture of a sustainably operated family-owned business with a long-term vision.
We strive to make people smile
In order to achieve this goal we are looking for people with good ideas, courage and exceptional drive : focused minds who share our passion.
We offer a multifaceted work environment which is characterized by mutual respect and close collaboration. We translate words into action and continue to evolve.
Become part of our team today.
Elisabeth Mahner looks forward to receiving your
Working at Ivoclar Vivadent