Head of VIP Germanic Markets
Esanda Consulting Ltd
Austria
vor 2 Tg.

Our client is the clear leader in the online betting and gambling sector predicting even more growth in 2016 and ahead. As many of their markets are expanding they are seeking a Head of VIP for the German, Austrian and Swiss markets (DACH).

This hire will ultimately define the strategy for their top customers in Sportsbook and Casino, dealing and executing it with the team.

You will be responsible for developing the VIP strategy for the German market and building up a team to execute the strategy.

Making sure the NGR per Top VIP user is increasing through the best possible retention, reactivation and upselling campaigns.

Responsibilities :

  • Responsible for the P&L of the VIP division, including budget forecast and management.
  • Develop, coordinate and implemented the VIP strategy to deliver a more targeted and pro-active team and drive bottom line growth.
  • Budgetary : Responsible for the Bonus and Event budget
  • People Management : Up to 10, 5people within CRM, Marcom and BI, Coaching and mentoring direct reports
  • Key Relationships : Head of BI, Head of CRM, Head of DACH, Head of CS, Sponsoring agency
  • Provide monthly feedback on team performance to ensure timely and consistent reporting of quality trends
  • Create standard operating procedures and train all current and new team members to maintain a good standard of performance and quality
  • Create a sales mentality within the DACH VIP team
  • Ensure the tools needed are implemented or used to the maxium effectiveness
  • Monitor your team’s performance
  • Align and communicate the VIP strategy with all necessary stakeholders to ensure highest quality in all relevant areas within the region
  • Support the Acquisition strategy with focus on acquiring new VIP’s
  • Introduce an ethos of cross selling and conversion from Sportsbook to Casino and vice versa,
  • Your Expertise :

  • Strong analytical skills and process orientation with excellent communications skills.
  • 5 years background within the industry in marketing, VIP and CRM functions
  • Successful management of medium to long-term change programs, whilst driving day-to-day team performance
  • Strong Sportsbook product understanding and experience
  • Excellent interdepartemental communication skills
  • Experience in Planning, Executing and Monitoring CRM campaigns
  • Experience in managing teams
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