A Sales Development Rep (SDR) identifies and qualifies new sales opportunities through using a blend of inbound and outbound prospecting sales tactics.
This is to support our effort in creating cross-functional alignment with Sales to build a consistent, predictable, and scalable pipeline for revenue growth across all Mid-Market, Commercial and Enterprise organizations.
The role is dedicated to leading management and nurturing leads to support Marketing and Sales objectives.
Three core elements of the SDR role :
Prospecting, identifying, qualifies, and cultivating sales opportunities through a blend of outbound and inbound techniques, email, research on companies as a component of lead generation, and qualification activities utilizing the web, Linkedin, OneSource, and other research tools available.
Gather key information to update the CRM system and assign a nurture path and follow-up strategy
Work closely with Sales Account Executives to focus on targeted customers and qualify an opportunity to a high level using BANT / SPIN criteria
Key Areas of Responsibilities :
Transform Marketing Qualified Leads to Sales Opportunities, by cultivating and educating prospective buyers; not selling them
Work closely with the Account Executives to develop an account plan to approach target customers via outbound techniques to get higher and wider into prospect accounts by having the a bility to articulate value and uncover needs at each level of an organization.
Nurture leads until they are ready to progress in the sales cycle provide information, discuss the product and convey value.
Schedule product demonstrations, intro meetings with w / potential buyers between account executives and potential customers
Positions Genesys is a global provider of software and services for communications, collaboration, and customer engagement.
Responsible for achieving aggressive quarterly targets and following up on leads promptly.
Maintaining and expanding your database of prospects
The SDR has a strong skill set that uses the Lead Management process to :
Update SFDC to reflect the current lead status
Take live chats and phone calls & follow-up via phone & email on leads from the web, events, email campaigns, and other lead sources.
always ask for referrals
Creates opportunities in CRM system & assign to appropriate sales team based on BANT / SPIN criteria
Assigns and use Lead Nurturing processes on ICP accounts not yet ready to buy
Searches internal & external subscription databases, LinkedIn, etc. for additional key contacts within existing companies
Desired Qualifications & Skills :
Outbound prospecting / inside sales experience preferably within IT / Cloud solutions
Experience working with Salesforce.com or other CRM platforms
Excellent communication, interpersonal, organizational, and telephone skills
Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
Ability to analyze business opportunities and read situations well
Ability to gather and use data to inform decision making and persuade others
Ability to develop compelling strategies that deliver results with strong attention to detail
Experience and deep understanding of front line sales development
A good technical aptitude and genuinely interested in technology.
Ability to swiftly learn product solutions as well as general industry knowledge
Languages : Fluent in English and German
Resourceful & ability to adapt quickly to changing environment
Work Context :
Works from desk with 80% of the assigned work hours predominately over the phone.
Work the assigned territory which will be aligned to time zones and work schedules framed according to the territory assigned.