Marketing Director

SolarWinds

Vienna, Austria

vor 1 Tg.

Overview

SolarWinds MSP is seeking an entrepreneurial Director of Marketing, (International Growth Markets) to lead growth across markets in EMEA, APAC, and LATAM.

This individual will lead a team to drive demand generation efforts, both through direct activities and through distribution partners.

This is a unique opportunity to own a key leadership role in a high-growth global business.

The ideal candidate have experience leading demand generation in B2B SaaS businesses. This includes a strong knowledge of key digital channels, as well as experience with events, cross-channel marketing campaigns, marketing automation and ABM tactics.

The position is based in Vienna, Austria, with an option to be located out of Edinburgh, Scotland.

Responsibilities

Develop strategies to create demand for SolarWinds products

Work with distribution partners around the world to help them market to their regions

Own accountability for the team’s strategy, planning and execution

Collaborate with Sales leadership and ensure cross-functional alignment

Develop a strong familiarity with the company’s products and services, in order to inform the team’s strategy

Manage digital marketers, particularly paid search

Lead the team in leveraging data and testing to optimize and improve targeting and execution across all channels

Partner with cross-functional teams to anticipate new product launches, drive improvements in quality and throughput of inputs to the team, and to bolster data, reporting and forecasting

Ensure the proper tracking, analysis and reporting of spend

Define, report on, and optimize key metrics pertaining to new customer adds, cross-sell and feature adoption

Qualifications

Relevant work experience in marketing roles

Experience leading a team of marketers and owning accountability for demand generation KPI’s for a B2B SaaS company

Knowledge of digital media optimization, with an emphasis on paid search, social media and website

Experience developing campaigns leveraging email, display, search, SEO, social, content syndication, affiliate, and referral channels

Experience with event marketing

Bachelor's degree

Oral and written communication skills and attention to detail are important

Ability to present ideas to various levels of an organization and gain support for initiatives

Demonstrated ability to work independently and autonomously

Preferred Qualifications

Multiple languages

Experience with both direct and channel marketing in Europe

Knowledge of MSP or IT markets

Experience using Salesforce, email marketing platforms and / or marketing automation platforms (Marketo a plus)

Experience working with analytics platforms (Adobe Analytics, Google Analytics)

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