As the On Trade Director ALPS, you will be accountable for creating value through driving sales and developing strategic relationships with key customers.
Your will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s presence in the on-
trade in ALPS. Your deep commercial knowledge, ability to develop strategic relationships and lead and inspire the ALPS Sales team will be key to your success in this role.
You will be responsible to deliver key revenue targets as determined by the ALPS financial plan.
You will build and maintain effective relationships with strategic customers and key external stakeholders (e.g. tade associations) for your channel.
You will be accountable for the implementation of customer and shopper programs within your channel as agreed in the ALPS Integrated Activity Plan (IAP)
You will drive use of Commercial Excellence assets (e.g. Picture of Success) and approach to activate our brands to influence consumers at the point of purchase.
You will identify opportunities for new business development and provide critical input into the development of category and channel plans.
You will coordinate directly with the Commercial Development Team to drive implementation of Commercial best practices.
Working closely with ALPS leadership team, you will drive a shared vision and winning team spirit among the sales teams and lead the execution of the people strategy.
This role is varied and while based in the Vienna office, a large percentage of your time will be spent interacting with the local sales team members as well as key customers.
As a result, you can expect to be travelling extensively to stay connected to all stakeholders.
Deliver on key revenue targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
Deliver on Picture of Success targets
Differentiate service levels by outlet to drive sales optimization and effectiveness
Deliver impact from channel and shopper marketing programs agreed in the Alps IAP
Execute occasion based price pack architecture to optimize improved mix
Understand customer strategy and how to leverage the Bacardi value proposition to grow mutual business
Input into the Alps IAP process to ensure local channel and customer needs are captured
Create effective long-term relationships with strategic customers and key stakeholders to drive financial impact
Input into the shaping of the portfolio strategy of the Alps, bringing in insights from your sales teams
Input into key decisions to ensure Bacardi’s Route-to-Market approach is optimized
Provide accurate demand forecasting to Supply Chain teams or to Cluster Sales Performance and Planning team
Set up and implement learning and development plans for your team based on Bacardi Commercial Way approach
Implement standardized Commercial best practices
Ensure that your team has resources needed to deliver desired results
Own the management and development of talent within your team Create a winning team
Drive executional excellence through a strong, functioning and orientated sales team
Work with the Alps Leadership team to build a shared sense of purpose among your teams
Align all employees behind the targets and create a passion for winning in the organization
Recognize accomplishments and behaviors in a timely manner
Be part of a mutual proactive feedback culture
Ensure all employees have knowledge of our Bacardi history and culture