Hewlett Packard Enterprise (HPE) advances the way people live and work. We bring together the brightest minds to create breakthrough technology solutions, helping our customers make their mark on the world.
Aruba offers a comprehensive open and standards-based portfolio designed to address a broad range of customer segments, from small & medium businesses to the largest enterprises with advanced requirements for leading branch, campus LAN and IoT solutions.
Aruba’s innovative technology and open, standards-based approach to networking is resonating with customers around the world.
Aruba makes technology work for people we succeed when we help our customers succeed. That is the essence of the Aruba story.
And our marketing team uses the latest best practices and a measured balance of online and offline strategies to share that story with Aruba’s external audiences.
We do this by bringing our talents to bear in all phases of marketing, including strategic planning, branding, digital, advertising, events, social media, the web, and analytics.
The Regional Marketing Manager DACH position is a critical role in the development of Aruba, the networking business unit (BU) within HPE.
This role is responsible for the implementation and activation of Aruba’s marketing programs and campaigns that are directly linked to sales revenue and involves a close working relationship with sales and channel marketing.
This role reports directly into the EMEA Regional Marketing Manager and will work closely with other marketing groups within HPE.
Work with sales and channel leaders to align Aruba’s business priorities in Germany, Austria & Switzerland to marketing programs and campaigns
Implement and activate focused initiatives, working closely with sales into key accounts within the region
Own BU Marketing Plan & Budget in region DACH including prioritization of spent per segment and campaign
Own execution of BU end-user initiatives in region across : Corporate Communications including customer case studiesDemand GenerationEvents
Work with EMEA Demand Center on Digital Execution including country websites
Support X-BU initiatives in region with other HPE marketing groups
Education and Experience Required :
BA or BS in Marketing or related field; MBA preferred.
8+ years marketing experience with at least 5 years experience in a field marketing role working across sales and marketing teams.
Experience with managing virtual teams.
Prior experience in managing direct reports a plus.
Sales and / or channel experience a plus.
Knowledge and Skills :
Master-level knowledge of industry, offering categories, company offerings / strategies, marketing principles / practices / tactics / tools.
In-depth knowledge of advertising / direct marketing agency practices and procedures.
Strong project management skills; able to manage multiple high-visibility priorities in fast-paced environment.
A can-do attitude with examples of projects that have delivered impact.
Demonstrated ability to hire, coach, and mentor individual contributors.
Demonstrate ability to collaborate and generate demand in a matrixed organization.
Proficient at marketing planning, execution and reporting.
Skilled in working within a sales driven organization.
Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company.
Experience in sales & marketing planning and operations.
Strong negotiator able to clearly articulate the BU strategy with excellent consensus-building and conflict resolution skills.
Strong budget management skills; able to manage large, complex budgets.
Proficiency in English and German language (both written and spoken).
We are legally obliged to quote the KV minimum salary (related to KV Handel für Angestellte) for the position (€ 3.374, gross monthly salary with 38,5 h / w).
For this role an annual salary starting at € 70.000 gross (All-In) is planned - with the willingness to pay significantly more depending on individual experience and qualification plus an extensive benefits program.
We offer :
A competitive salary and extensive social benefits
Diverse and dynamic work environment
Work-life balance and support for career development
An amazing life inside the element! Want to know more about it?