Digital Marketing Director
MyEyeDr.
Vienna Headquarters
vor 5 Tg.

Job Summary

  • Develop the vision / strategy for digital marketing at MyEyeDr. Lead the overall go-to market strategy of the digital marketing channels;
  • supported by a robust online customer experience.

  • Mastery of leading digital marketing tools
  • Manage all digital marketing channels to ensure brand consistency
  • Oversee campaign management and large monthly spends while hitting the right targets in CPA, ROAS, MROI and other conversion metrics
  • Develop and implement marketing plan and content calendars by channel
  • Develop and manage marketing programs aligned against new patient acquisition metrics.
  • Run SEM, SEO programmatic and paid social initiatives. Supervise paid search planning, optimization, testing, analytics.
  • Build and optimize against a quantitatively derived, fact- and insight- based segmentation framework that identifies, defines and prioritizes the highest potential segments with the greatest LTV opportunity
  • With your understanding of customer buying behaviors, segmentation and profiling, you will implement highly targeted, highly converting campaigns.
  • Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels. Own and drive integration of programs across all channels where relevant
  • Establish goals, set budgets and forecast and monitor results
  • Partner to build multi-touch attribution, algorithmic models and perform and optimize against marketing analytics.
  • Coach, advise and share information on digital performance, content, communications and services with the wider organization
  • Provide leadership of analytics and digital monitoring / measurement tools
  • Develop and execute ecommerce channel vision, strategy and implementation
  • Create and manage editorial calendar and content pipeline to ensure continuous and compelling storytelling around our brand purpose.
  • Deliver audience engagement
  • Manage and maintain website and social media properties ensuring content / messaging is aligned
  • Project manage major digital projects
  • Manage and align agency relationships from budgeting, to work streams and campaign launches
  • Oversee A / B and multivariate testing to assist targeting and delivery of exceptional customer experience
  • Ecosystem development : continually review and enhance digital acquisition, engagement and experiential process and programs
  • Drive marketing technology strategy including owning the roadmap and execution in collaboration with the broader marketing (CRM), IT, and enterprise teams
  • Lead and develop high performing internal and agency teams
  • Other duties as assigned.
  • 10 (minimum) 15 years or more of leadership experience in developing strategies and leading implementation of digital and marketing related technologies
  • Demonstrated excellence in analytical and technical skills as well as possessing a strong competency for influencing broad technical discussions and decisions.
  • Strong proficiency with marketing and digital technology landscape and trends across the tech stack
  • Strong senior-level leadership skills with proven ability to prioritize and deliver on multiple concurrent initiatives, on time and on budget.
  • Multi-location, high growth experience
  • Proven ability to identify opportunities and deliver effective strategies to generate results
  • Experience and success in managing and delivering large and complex digital projects and effective management of suppliers
  • Team leadership and talent development skills
  • Senior leadership expertise. Ability to collaborate in 360 fashions.
  • Other Details : Education
  • Energetic and intuitive marketing strategist with exceptional collaboration and communication skills
  • Strong organizational and analytical skills including a demonstrated ability to establish and nurture effective relationships with internal and external partners.
  • Capable of juggling multiple projects simultaneously with the ability to prioritize and manage time effectively.
  • Proficient in Microsoft Office.
  • Must to able to travel 10%
  • Must be able to lift up to 15 lbs.
  • Access information using a computer.
  • Effectively communicate with others.
  • Regular, dependable attendance and punctuality are essential. MyEyeDr. is an Equal Opportunity Employer We are an equal opportunity employer.
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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